Enter the world of J.M. Weston and get swept up in the magic of the Gaumont Ambassade. loci anima, the designer of this pop-up store unlike any other, brings two French houses together. This unique shopping experience reveals the ties between the values held by J.M. Weston and a certain idea of cinema championed by Gaumont, in a staging that combines movement and freeze frames, amboyance and restraint, that is ephemeral yet designed to last… and take the customer a long way, like Weston footwear. A H A is very happy to participate in this unparalleled adventure as an editorial and artistic consultant.