Access to land in « tense » zones is the first brake to housing production. One social landlord does not necessarily have the means or the tools to intervene on large complex properties which could accommodate diverse programming. New form of cooperation between social landlords, Initiatives Foncières is an economic interest group aim to act ahead construction, on inaccessible land. Initiatives Foncières manages pre-operationnal studies and presages project companies opened to social housing landlords and local firms. These project companies will collect investissments to acquire and develop land, and will sometimes build social housing. Initiatives Foncières entrusted to A H A its visual identity and communication. We are delighted to support the foreshadowing and the development of this smart and engaged project.